Angry Birds Stuffed Toy
Wednesday, September 7, 2011
A new Angry Birds stuffed toy, based on the hit smartphone game, is just one small part of a huge marketing effort that is worthy of classic Hollywood movies. Rovio, the Finnish developer of the Angry Birds game, has even hired marketing expert David Maisel. Maisel is the driving force behind the successful Marvel Comics marketing blitzes for movies like Iron Man and Thor.
The surprise popularity of the game has been a windfall for the developers at Rovio, who are now benefiting from sales of stuffed bird toys, bird and big Halloween costumes and an Israeli cartoon show that turns the theme of the game into an Arab-Israeli peace conference between pigs and birds. That is only to name a few of the creative marketing ideas that have been spawned by the simple little game. In total, Rovio estimates they have earned more than 43 million pounds so far from Angry Birds.
Category : Off topic stuff