Webkinz – marketing done right?
Sunday, August 22, 2010
You have to hand it to the people who invented the Webkinz. They knew about marketing and they can teach the rest of us a thing or two. As you probably know, Webkinz are stuffed plush toys but did you know they can also be virtual toys meaning that they don't exist other than as digital creations on a website.
If you buy a Webkinz, it's not just a stuffed toy that you are buying. You are buying a membership into an exclusive club. Each toy comes with a secret code and this code is the pass key to an online website. Once you have entered the code you have access for one year to a world of Webkinz. You can create your own online family, have a home, and furnish it.
But, in order to maintain you online family and access to it, the membership must be updated each year: and you guessed it, the only way to do this is by purchasing another Webkinz and getting another secret code.
Category : Information About, Quick introduction